Tuesday, 6 January 2009


AMEE is a database in the cloud that allows tracking of activities and applying emission factors data to the tracked activities. It was built from day one to support other applications and web sites which gather the activity data from consumers and businesses.

The advantages are many. AMEE is a neutral clearing house for data about energy consumption. It anonymises the incoming data from clients so that others can re-use it imaginatively. The whole project is open source and revenues come from annual or monthly service fee based on varying scales.

Instead of trying to solve the entire measurement problem in one go, AMEE starts with a known level of detail even if at that level of detail only estimated emissions factors are available.

As more and more systems connect to AMEE and provide data, those initial estimates can be refined and triangulated.
Every time a new measurement system comes online, whether it is smart meters in homes, or cars that talk to the network, the data can be fed into AMEE allowing for a gradual transition from estimated emissions to detailed actual measurement of emissions.
AMEE has made the deliberate choice to focus only on acting as a backend database and web service so as to not compete with any of the systems and companies that could provide inputs for AMEE and thus help improve the quality of AMEE's data asset.

Monday, 5 January 2009

Posh 24

Posh 24 is a Stockholm based online magazine focusing on celebrity gossip news which has developed a very fast growing audience.
Posh is structured in such a way as to encourage and attract large amounts of user generated content - comments and pictures - from its growing number of users in Sweden and abroad.

The celebrity database aggregates content making access to users favourite celebrity easy.
The site is news driven is updated 24x7 and is strictly moderated and has attracted high quality advertisers and sponsors.

Habit Industries - Fuzzwich

Fuzzwich aims to solve many of the problems associated with monetising social media by allowing brands to develop engaging and distributable ads - quickly and easily.
Fuzzwich is a system for creating and running user generated ad campaigns using an innovative animation technology.
Because it is completely online, Fuzzwich is able to bridge the gap between creation and distribution. As well as standard sharing options for social networks and blogs, Fuzzwich animations deploy directly to video sites and advertising networks. Fuzzwich is an end to end social media solution. In industry terms, it provides the interactive ad format, a social campaign landing page, the administration tools and the measurement metrics. It's everything you need for an ad campaign, on the clients site, the Fuzzwich site or Facebook. The audience will create and share beautiful animations featuring the brand's characters, products, and music. Once the brand's assets are in incorporated, they instantly become playful, engaging, and distributable as social media, wrapped in a campaign system that keeps it easy to measure and easy to manage.


Webmynd is a Firefox add-on that records every website you visit and saves a virtual copy on your hard drive. It is an extension to your natural memory. As you browse the web Webmynd saves a virtual copy of websites to your hard drive so that you can search and find things again when ever you need them. Even if the page has changed or disappeared from the web you can still find the copy in your WebMynd.

Webmynd's thesis is that traditional systems of bookmarking and tagging links will become obselete. As webpages are becoming more dynamic saving a simple link is not good enough.

Users can personalise the right-hand side of Google with the information sources that they most value. Instead of ads, users can embed sources such as Wikipedia, Flickr, Amazon, YouTube, Twitter, their WebMynd visual browsing history and most frequently visited sites.


Fotonauts’ mission is to enable the creation of the definitive pool of images for everyone to contribute to, discover, use and enjoy, covering all areas of human interest.

The Fotonauts feature set allows individuals to collaborate and take the world's pictures from Flickr, Picasa and other services and create structured datasets with metadata. When you have tens of thousands of photos organized and structured by people, you have a huge dataset, which also becomes an index--a Wikipedia of photos.

In addition, fotonauts public albums can be turned into widgets and easily distributed to any Web page. Fotonauts provides a unique URL for each album for sharing.

At the core of fotonauts' search engine effort is tagging that comes from adding relevant content, such as maps and Wikipedia content, to images and albums and applying tags from other services. Fotonauts also created its own ranking algorithm, ImageRank, which combines tags and usage data to deliver the most relevant results.

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Thursday, 1 January 2009

Graze - Nature Delivered

Graze is an eCommerce company which sells food. It makes it easier for people to eat healthily at work. Graze delivers a full letter-box-sized box of healthy food (nuts, berries, dried fruit etc) straight to a desk.
Prices start at £2.29 delivered.
Users rate the range of over 200 products and choose from 4 different types/sizes of package.
Highest rated products get included most often.

Delivery frequency, package type and delivery address are controlled through an interactive drag and drop website.

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RjDj is an iPhone application that samples the sounds in your environment (e.g. your voice, background noise etc.), remixes those sounds in real time and then plays them back to you.

It uses sensory input to generate and control the music you are listening to.
RjDj is a revolutionary concept to music.

It's goal is to kickstart reactive music and turn it into a consumer format.

The application enables users to record sounds through the iPhone and absorb them into a variety of musical scenes in order to create a live and unique interactive musical experience.

The application includes a set of songs that go on forever, using the iPhone’s internal microphone to ‘listen’ to the noises and voices heard in your proximity to dynamically create music. It’s a bizarre and totally unique experience.

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SlideShare is a community for sharing presentations. Individuals or organizations can upload and share PowerPoint, PDF, or OpenOffice presentations.
Users can tag presentation, and download or embed them into their own websites or blogs. Users can also share their documents privately.
SlideShare lets its users to join groups to connect with SlideShare members who share similar interests. Business presentations make the most of the content. SlideShare also has a facebook application for uploading documents

Techcrunch has called SlideShare the YouTube equivalent for PowerPoint presentations.
Slideshare has released a new plugin for Microsoft Office 2007 that allows users to edit and publish presentations directly to their SlideShare accounts.

Beyond publishing new PowerPoint documents to the web, the SlideShare plugin can import SlideShare files from the cloud (both your own and those that are shared by others), which can then be modified on your native PowerPoint client. The plugin features an integrated search so users can browse through files from SlideShare contacts and groups, as well as support for Twitter and FriendFeed so they can broadcast a new presentation without leaving Office.

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Image representing Lookery as depicted in Crun...Image via CrunchBaseLookery is an advertising and user-targeting network offering lightweight, economical targeting data.

Lookery is building behavioral targeting systems, without the expensive computation infrastructure or pricey agency sales force. The data-aggregation operations are cloud-based, variable-costed and can be scaled up or down on-demand.

Lookery is taking the cheap, web-scale, participatory tack necessary to provide economical web-wide user targeting: it operates a social network-centric ad network to drive volume, free data collection and large distribution partnerships. Lookery is aggregating user-reported data from, and with the permission of, social networks, dating sites, ISPs, and e-commerce sites. It offers the aggregated targeting data back out via its ad network customers, statistics widgets, as well as unbundled targeting, APIs.

Lookery provides revenue to social networks, dating sites, ISPs, and e-commerce sites by aggregating their user profiles for targeting across the web. When Lookery is paid for user targeting, it shares revenue with the profile contributors. These payments provide a new, and purely incremental revenue stream, completely detached from their site’s page inventory.
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Socialistics - Peer

Peer is a knowledge sharing tool for small to medium sized groups. By pooling and analysing the web history of everyone in the group, Peer can provide each member with the most useful websites.

Users can define custom groups or use Peer's built-in integration with existing services such as Facebook or Basecamp.

Peer is a network service and desktop client available for Microsoft Windows and Mac OS X 10.5

Peer identifies specific information relevant to the user's current activity;
powered by content extracted from their network
The client drops seamlessly into the users workflow, only appearing when the information is needed. All data gathering is performed in the background without any need for user input.

Peer is in Alpha mode (as at Jan 09)


Techlightenment is a social media agency. It helps clients research, develop and deliver campaigns across all forms of social media; from application development to media buying and analytics.

By using a data-driven approach to marketing, it aims to help clients understand the people that engage with their brands. Techlightenment helps create and deliver successful campaigns, by helping drive that engagement.

The agency is best known for its development of a Facebook application made in conjunction with SonyBMG to promote the new Bob Dylan album and single. The application was an immediate critical success; heralded by many as the 'coolest' Facebook application to-date.

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MyBuilder is an online marketplace that brings together consumers, builders and tradesmen, offering an open and transparent platform that promotes and supports high-quality work. Posting a job on the site is free, and there is also no cost for builders and tradesmen to join.

MyBuilder operates by charging a fee to a builder or tradesman only once a quote has been accepted by the homeowner.

Working on a principle of accountability through feedback, tradesmen are rated on their workmanship by those who hire them, making it easier to find high quality builders and for builders to find good quality jobs.

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Image representing Zemanta as depicted in Crun...Image via CrunchBase

Zemanta is a platform that aims to help online content producers find related content from across the web to enhance their publication(s). A blog, an article or a web page can be fed into its system, which then recognises it and returns suggested images, smart links, keywords and relevant related stories from the web.

Based on the input, the engine recommends links to content from: Amazon, Crunchbase, Wikipedia, Freebase, MusicBrainz, Flickr, Daylife and social networks.

Zemanta analyses copy through its proprietary natural language processing and semantic algorithms, and statistically compares its contextual framework to a pre-indexed database of content. The system uses a combination of machine learning techniques and end-user input that enables the engine to be trained and to constantly improve the recommendations.

With the launch of the public API, Zemanta is opening up its technology for blogging platforms, media companies and other content database owners to enable them to leverage their unstructured content and enhance it with relevant related content.

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