By using a data-driven approach to marketing, it aims to help clients understand the people that engage with their brands. Techlightenment helps create and deliver successful campaigns, by helping drive that engagement.
The agency is best known for its development of a Facebook application made in conjunction with SonyBMG to promote the new Bob Dylan album and single. The application was an immediate critical success; heralded by many as the 'coolest' Facebook application to-date.