Habit Industries - Fuzzwich

Fuzzwich aims to solve many of the problems associated with monetising social media by allowing brands to develop engaging and distributable ads - quickly and easily.
Fuzzwich is a system for creating and running user generated ad campaigns using an innovative animation technology. Because it is completely online, Fuzzwich is able to bridge the gap between creation and distribution. As well as standard sharing options for social networks and blogs, Fuzzwich animations deploy directly to video sites and advertising networks. Fuzzwich is an end to end social media solution. In industry terms, it provides the interactive ad format, a social campaign landing page, the administration tools and the measurement metrics. It's everything you need for an ad campaign, on the clients site, the Fuzzwich site or Facebook. The audience will create and share beautiful animations featuring the brand's characters, products, and music. Once the brand's assets are in incorporated, they instantly become playful, engaging, and distributable as social media, wrapped in a campaign system that keeps it easy to measure and easy to manage.

Lookery

Image via CrunchBaseLookery is an advertising and user-targeting network offering lightweight, economical targeting data.

Lookery is building behavioral targeting systems, without the expensive computation infrastructure or pricey agency sales force. The data-aggregation operations are cloud-based, variable-costed and can be scaled up or down on-demand.

Lookery is taking the cheap, web-scale, participatory tack necessary to provide economical web-wide user targeting: it operates a social network-centric ad network to drive volume, free data collection and large distribution partnerships. Lookery is aggregating user-reported data from, and with the permission of, social networks, dating sites, ISPs, and e-commerce sites. It offers the aggregated targeting data back out via its ad network customers, statistics widgets, as well as unbundled targeting, APIs.

Lookery provides revenue to social networks, dating sites, ISPs, and e-commerce sites by aggregating their user profiles for targeting across the web. When Lookery is paid for user targeting, it shares revenue with the profile contributors. These payments provide a new, and purely incremental revenue stream, completely detached from their site’s page inventory.

Spotrunner

Spot Runner is an Internet based ad agency that focuses on making it easy and affordable for local businesses to advertise on TV.
Spot Runner is looking to change the television ad industry by offering everything needed to get your commercial on TV at a reasonable price. The entire process takes just days and is a fraction of the cost (as little as $500) of what it otherwise would be.
Spotrunner's web-based service provides the ability to pick and choose from its library of pre-produced ads and customising the spot through an online process, including the advertisers logo, voice-over script, and other company information.
Through its proprietary media planning engine, the service can also create customized media plans by using some basic information entered by the advertiser, such as their industry, target demographics and budget.