Glasses Direct

Glasses Direct, is an eCommerce Business that supplies discount-priced prescription spectacles. It was founded in 2004 when it created the sector.

It is also notable for the legal/regulatory attempts to close it down by several major bricks and mortar competitors.

Glasses Direct range of products has expanded rapidly and now includes many 'designer' frames.
The website is supported by a comprehensive catalogue and innovative techniques have been introduced to enhance the buying process.

For example, using the industry's most advanced facial recognition technology, its virtual mirror lets customers see what the glasses look like on their own face - on screen.