Netlog (formerly known as Facebox) is a social networking website specifically targeted at the European youth.
Netlog's success is partly due to the localisation which it implemented early in its development.
The site was founded in 2004 in Ghent, Belgium, by Lorenz Bogaert and Toon Coppens, and as of mid-2008 had 37 million registered users across 19 languages.
On Netlog, members can create their own web page, extend their social network, publish their music playlists, share videos, post blogs and join groups. Each member can invite friends on his page and thus create a link between his profile and the profile friends. The world record for the number of friends gathered on a single profile is owned by a Belgian: Ma_planete, who as of July 2008 had almost 12000 people on their friends list.
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